Two of the biggest challenges facing lighting and energy businesses in Southern California generating quality leads and increasing sales. OK, those are probably the two biggest challenges facing any business anywhere. Because those are such important areas, you naturally want to put your best salesperson on those critical tasks.
But who is that?
Is it “Jerry the Jabber,” who spends seven-and-a-half hours a day on the phone cold calling and talking the ears off of anyone who happens to answer when he dials? Sure, he’s putting in the hours, and he’s talking all the time—but is he really bringing in business?
Is it “Trade Show Trudy,” who goes to every trade show and business meeting in town to hob knob with prospective clients and hand out flyers and business cards? She went through three stacks of cards last month. Lot’s of cards and flyers went out, but not much in the way of leads or sales came back in.
The fact of the matter is that the way business gets done today has changed. The heydays of Jerry and Trudy are gone. Potential customers aren’t sitting by their phones waiting for Jerry to call. And most potential clients don’t have the time (or the budget) to visit a lot of trade shows (or read flyers) before making a purchasing decision when it comes to the lighting and energy control needs.
That’s why you best salesperson may not even be a person at all.
Customers are in control today. They don’t wait for someone to tell them about solutions to their lighting or energy issues. If they have questions—they go look for the answers themselves. And guess where they go? Yep! The head straight for their computer, their tablet, or their smart phone and start looking on the Internet and use social media to find what they’re looking for.
Your website and your social media tools may be your best salesperson of all. That’s why:
- 80% of marketers indicated that their social media efforts increased traffic
- 72% of marketers are using social media to develop loyal fans
- 71% of marketers are using social media to gain marketplace intelligence
- More than half of marketers who’ve been using social media for at least three years report it has helped them improve sales
- 74% of marketers who spend 40+ hours using social media per week earn new business through their efforts
- 95% of marketers who use social media at least 6 hours per week indicated their social media efforts increased exposure for their businesses
- By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media*
According to Social Media Examiner, as reported by HubSpot*
Are your online marketing efforts up to the challenge? Are they giving you these kinds of results? Or is your website simply a digital version of “Jerry the Jabberer” or “Trade Show Trudy?”
If you’d like more information about turning your website into a powerful lead generation tool, download our free 5 Essential Steps to Generating Leads Using Your Website white paper. Say goodbye to Jerry and Trudy, and say hello to more qualified leads for your business!