Do you ever get to the point where you just want to call a time-out on your marketing efforts? Maybe it’s because when you finish one campaign (whether it’s direct mail, email, a series of blogs, inbound marketing or using promotional items to reinforce your brand), it seems like it’s time to start again.
Or it could be that you keep marketing, but you’re really not sure about the impact you’re having. You spend time, money and effort to market your goods and services, but you can’t point to measurable results. On the other hand, maybe you’re so busy doing business as a result of great marketing that you feel like you don’t have time (or the current need) to keep at it.
The harsh reality, however, is that marketing is an ongoing process. Even if you’re busy right now, what happens when you get through this busy period? Will you be scrambling for sales again?
That’s a big reason you want to have a marketing strategy—and plan ahead. That way, when things get busy, you don’t have to spend as much time and effort thinking about what to do. On top of that, if you’re really strategic about how you do your marketing, you’ll learn to do more of what works (and spend less time and money on things that don’t yield the results you want).
Taking a break from marketing your business is a bit like a competitive swimmer taking a break in the middle of a race. You may coast along for a brief period of time, but then you’ll sink like a rock (and lose out to the competition).
One way to take a little bit of stress out of the marketing process is to make sure your most potentially powerful marketing asset—your website—is working hard for you. One of the big advantages in doing that is that your website can keep working for you and generating leads even while you’re busy attending to the other important parts of your business.
If you’d like to have an expert evaluate how well your website is working for you—and offer some suggestions on how to improve its performance, I’d encourage you to schedule a free marketing assessment so you know how your marketing efforts are working and how you can improve.
When should you take a break from marketing your company? The answer is never, but there are tools available to help you manage your marketing and improve your results—without wearing yourself out. Let’s talk!