No matter what industry you’re in, it’s necessary to market your business both online and via other types of media to attract customers and drive traffic to your website. You have several choices when it comes to marketing techniques, whether you decide to keep things in-house or hire a firm to handle your PR. Before making such a big decision, you need to understand the answer to the question: “What is outsourced marketing?”
Basically, outsourcing your marketing process involves paying a professional agency for their advertising services. You can take advantage of their expertise and experience, and are charged a fee based on a flat rate, revenue increase, or other metrics. There are several advantages of partnering with a marketing firm, but there are certain drawbacks you need to consider. Comparing the pros and cons of outsourced marketing v. maintaining an in-house department can help you determine which is the right fit.
In-house Marketing Drawbacks
Unless you’re a huge company, you likely don’t have the resources to dedicate to an in-house marketing department that’s large enough to be effective. Most of the more successful advertising campaigns are the result of brainstorming by a team and bounding ideas off of each other. With a smaller in-house group, your company doesn’t reap the benefit of having access to an array of ideas.
Advantages of Hiring a Marketing Firm
Companies that outsource their advertising campaigns benefit from the areas of expertise that the teams at a PR firm can offer. With a wide range of specialties, a marketing firm has access to top talent that may not be available to companies with an in-house department. When you hire an agency, you gain the education and experience of the entire team rather than a limited number.
In addition, hiring an outside marketing company provides a more diversified approach to promoting your business. These experts have specialized knowledge to combine several advertising techniques, including online, social media, blogging and other media outlets. They can also assess results to determine if changes will be necessary.
The Downside of Outsourced Marketing
Of course, whenever you hire an outside firm to handle a portion of your internal operations, there is a cost involved. This rate becomes part of your overhead, and any business owner will want to make sure the investment is worth the price tag. Another disadvantage to outsourced marketing is that it can take awhile to cultivate a balanced relationship with the agency. Understanding the intricacies of your industry might take time, and you might lose business during the ramping up period.
Marketing agencies hire professionals with education and experience in advertising, so your company has access to expert information. The team will know the industry, so they can apply their methodology to your business to attract potential customers, convert leads, and improve profits.
Careful review of these pros and cons can help you make the right call for your company, whether you go with a marketing agency or maintain an in-house department. Ultimately, you’ll need to weigh cost and performance, and ensure that you have a good understanding of the question: “What is outsourced marketing?”