Everyone’s consumer research begins online. Google has quickly become the research tool of choice, and 99% of consumers already know what they want before they call or come in to your office. A consumer’s buying journey starts and ends on the Internet. Is your business doing enough to facilitate the buyer’s journey before those consumers ever reach their competitor’s marketing?
If you aren’t actively pursuing customers on the Internet, you are losing business. A “brick and mortar business” (or, an Offline Business) is something of the past. If your business isn’t online, or doesn’t have what you believe to be a sufficient online presence, there are some important steps you can make to take it online.
Get a Good Website
Having a good website doesn’t just mean it’s pretty. Your website has to be useful. But, more importantly, it has to get the job done. Your website should accomplish three things:
- It must communicate your unique value proposition. This is what you provide your customers with, and what your competitors don’t.
- Your website has to be lead generation ready. Your website’s purpose is to introduce yourself and ask for information in return. It should be a dialogue, not a monologue. Make sure your website is ready to generate leads with an offer. Landing pages with forms are a great way to capture information from your leads.
- Your website should also feature a blog. It is the backbone of your online marketing strategies, and a great way to post fresh and interesting content that engages consumers.
If you read those steps and realized your website is in need of all three, it might be time to think about redesigning your website. We can help you determine if a website redesign is right for you.
Do Keyword Research
Keyword Research is done to discover how to target personas that are doing their research online. It is important you find what they are looking for, and then provide the content that will answer their questions. Your keywords are also incorporated into your website and blog to help you rank higher among search engines.
Create a Lead Generation Content Offer
It is important you create a free product that your ideal customers will want to download. This is where you can capture leads and start the nurturing process.
Businesses are online and they are there to say. Offline businesses have gone extinct, and today if you are not actively marketing online, someone else is and can take away customers quickly. If you need help transitioning your business online, Performance Marketing can help. We offer a variety of marketing services, including a free marketing assessment.