Performance Marketing Blog

Marketing 101 - Email Marketing 10 Quick Tips

Posted by Natalie Young

Dec 11, 2013 11:54:00 AM

marketing 101 email tipsEmail Marketing: An Introduction

What makes a successful email marketing plan? Here are 10 quick tips to consider when launching yours:

1. Ask for permission.
Sending to people who want to hear from
you is the best way to remain legally
compliant, maintain a solid reputation, and
generate great results. And with
consumers becoming more finicky about
what they read - and servers becoming
more finicky about what they deliver -
building a true permission-based list is
more important than ever.


2. Get into the address book.
Want to know the secret to reaching the
inbox? It's the Address Book. Get in there,
and you're more likely to bypass any filters
and show up just the way you want to. So
remind your audience members to add you
to their address book (or white list or safe
senders list) every chance you get.


3. Give your emails style and
substance.

The visual possibilities of HTML mean it's

easier than ever to create emails that are
attractive and enticing. Just make sure
that in addition to creating emails that look
great, you're also giving your emails
enough substance to warrant sending them
in the first place. Marry style and
substance with the campaigns you send,
and your readers will thank you (and
probably buy something while they're at
it).


For a complete list of our 10 quick Tips, Click Here!

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Topics: marketing strategy, Email marketing, Email marketing, increase sales, business marketing, effective marketing, marketing tactics, marketing tools

Managing Your Light And Energy Control Marketing

Posted by Natalie Young

Jun 12, 2013 5:00:00 AM

Managing your light and energy control marketingMarketing for light and energy control companies has changed dramatically during the last few years. Marketing techniques that used to work have become increasingly ineffective (and more expensive). Conventional marketing used to seem fairly simple and straightforward. Today’s marketing tools seem to have more moving parts than a Swiss watch. And as companies have tightened their belts, many of them no longer have the luxury of full-time marketing staff to tackle these new marketing tools.

Current marketing efforts can be extremely effective, but they have to be coordinated and managed. Your website content needs to be linked to the materials you have on Facebook. If you’re using Twitter, your tweets need to be connected back to your website. Someone has to coordinate the emails that are sent out to interested prospects. And someone needs to keep track of all the responses to see which efforts are working and which ones need to be replaced.

If you also have a business to run, your hands are more than full.

Successful marketing, however, is a “hands-on” proposition. There are a lot of initiatives to keep track of if you want to see results, including:

  • marketing strategy
  • creation of buyer personas
  • updates to your website
  • search engine optimization (SEO)
  • blogging
  • content
  • marketing
  • email marketing
  • lead generation and nurturing
  • social media monitoring and more.

The good news is that your hands don’t have to be the ones holding the reins to all those activities.

Here’s some more good news: you’re probably sitting on one of the most powerful marketing tools imaginable: your own website. The bad news is that your competitors have that same tool available—and they’re only a click away from your customers.

So how can you make sure your potential customers find you first—instead of your competitor? If you already have your hands full running your company, you may want to look at outsourcing some—or all—of your marketing efforts. In addition to taking a load off of your hands, it also helps to ensure that all your efforts are coordinated and working together for maximum impact. If you’re interested in seeing what a turnkey marketing solution for your company might look like, you can request more information here.

Or, if you’d like to see how you currently stack up against your competitors, click here for a free assessment of your current website.

Managing the marketing of your lighting or energy control business is too important to ignore. If you’re not generating new leads, you’re not getting new sales. Even if your hands are full, you can’t afford to ignore the marketing efforts that will generate those leads. We’d love to be an extra set of hands for you!

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Topics: SEO, marketing strategy, Marketing for Light and Energy Control, Email marketing, marketing outsourcing

Online Marketing Tips: Sometimes It’s OK To Be a Drip

Posted by Natalie Young

May 23, 2013 12:45:00 PM

Online marketing tips sometimes its ok to be a dripIf you have a leaky faucet in your house, dripping probably isn’t something you’re overly fond of. If, however, you’re a farmer, a gardener or a marketer, dripping is a beautiful thing.

Some plants require constant, measured amounts of water delivered at regular intervals in order to thrive and produce the intended results. That’s the idea behind drip irrigation systems. They don’t overload plants with too much water (which would cause root rot and kill the plant). Instead, they dole out just the right amount of moisture to ensure that the plants flourish and produce. This approach isn’t right for every type of plant, but it’s highly effective in the right situations.

That’s the same principle behind drip email marketing campaigns. They can build brand awareness and keep your company in front of potential clients. It’s important, however, that you execute them properly. Here are a few tips.

Dripping isn’t for everyone. Just because you have an email address doesn’t mean you should constantly send someone information. Use your customer relationship management (CRM) system to identify customers who have indicated a genuine interest in your products or services. These could be individuals who have requested information or downloaded a white paper or special report from your website. The more you can target your drip campaigns to people you know are looking for more information, the better.

Adjust your message. One of the most irritating things about a dripping faucet is that the sound never changes. Don’t do that to your customers! Sure, there are elements that should be consistent within the campaign, but don’t send the same message over and over. Bring up a different aspect of how your product or service can help. Talk about customer problems (and solutions) from a slightly different perspective. Keep it fresh.

Automate your campaign. Framers and gardeners don’t manually turn on their drip irrigation systems. They have them on a timer. You can do the same thing by automating your processes so that emails go out at regular intervals. You can be working on other things while your messages go out on their own.

Don’t be a total drip. This relates back to the first tip. Not everyone will want to receive your emails. That’s OK. Don’t send them to everyone. Do your best to identify who might really want this information. And always give recipients the ability to opt out. And if they do, make sure you honor that request immediately.

Sometimes it’s OK to be a drip. Just make sure you do it right.

BTW– below is a great infographic that provides some helpful information about drip campaigns in a single image. You can see this image full size (and read another helpful post about drip campaigns) here.

Online marketing tips sometimes its ok to be a drip 3

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Topics: Email marketing, Online marketing, CRM, messaging

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