If you’re trying to get the message out about your lighting or energy control business, you know that marketing is about a lot more than catchy slogans and pretty pictures. It’s an ongoing effort to make sure the right people find out about your solutions can help solve their problems. It’s also about more than just getting potential customers to look at you. You want to turn lookers into leads.
The good news is that you can use the content on your website to generate leads. Your potential clients are looking for solutions to their lighting and energy control problems—and they’re going on the web to look for answers. Your website can be a powerful tool for turning those people who are looking for solutions into leads—if you’re smart about how you use your site. (If you’d like more information about how to do that, we invite you to download our free 5 Essential Steps to Generating Leads Using Your Website white paper.)
Of course just generating leads isn’t enough. Your ultimate goal is to generate sales. But lighting and energy control solutions are major purchases—with a longer sales cycle. And that means you need to nurture those leads. You need to continually provide interested prospects with information that will help them make a good buying decision.
To do that effectively, you need a strategic lead-nurturing campaign that can help you set up a consistent, automated program to keep you and your company’s solutions in front of potential customers. You can provide prospects with additional helpful information—and you can remind them of the benefits of your particular solutions. Having to set up a separate program for each prospect just isn’t practical. That’s why an automatic campaign—that can be used for any customer—is so valuable. It ensures that you get the right kind of information to the right people, at the right time.
Click here if you’d like more information about how to set up a lead nurturing campaign that will incorporate a lead nurturing strategy, email marketing campaigns, call-to-action buttons for your website content and creating landing pages on your website for lead conversion.
Don’t let the leads you generate wither on the vine. Nurture those leads and keep them growing—and moving down your sales funnel!