GoogleEarlier this year, Google made a massive change that might explain why your website has fallen in the ranks. The change comes down to whether or not your website, landing pages, and blogs are fully optimized for mobile. If your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. There are 2 key steps in determining if your website is optimized for mobile.

Test Your Website for Readiness. Performance Marketing has provided a free tool for website owners to tell them exactly what is needed to optimize their site. We can provide a quick assessment of whether the site’s mobile rank is suffering as a result of Google’s new algorithm.

Choose Your Mobile Optimization Approach. If your assessment shows that any of your content isn’t optimized for mobile, it’s really important that you make some changes in light of the new algorithm. Google recognizes three different configurations as “mobile friendly”: Responsive Design, Dynamic Serving, and Mobile Website. Responsive Design is the best choice for many reasons- website visitors like it, Google likes it, and marketers and website owners like it.

If your current site isn’t optimized for mobile, this new change from Google may seem daunting. But, modernizing your website to be optimized better meets the needs of perspective customers, reduces friction on your website, and will ultimately lead to more conversions for your company. Let Performance Marketing help you get started on optimizing your site with a responsive design today- take our free assessment!


Look out for next week's blog on Keeping Up with Mobile Expectations.


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