Effective marketing requires a wide range of expertise. The ideal marketing team includes; strategists, analysts, product specialists, brand managers, communications professionals, event organizers, SEO specialists, search specialists, marketing automation specialists, copywriters, creatives –the list goes on and on. Hiring a large enough staff to cover all bases isn’t often feasible, and it’s expensive even when it is. Given the rapid technology changes of our era, even the best in-house team can fall behind as new areas of expertise become necessary. Finding and maintaining a marketing staff with the right expertise at the right cost point is very difficult.
Speed To Market
Time is, quite literally, money. In today’s hyper-competitive market climate, businesses can’t afford to waste time when an opportunity arises. With a larger team and library of resources, Performance Marketing can produce deliverables faster than an in-house team. The gap in speed to market between in-house and outsourced teams is especially large when pursuing a new model of marketing that your in-house team may be unfamiliar with.
The fixed payments of outsourcing may appear to be more expensive at the onset, but the money saved is almost always higher. Fixed costs in people, technology, and facilities often account for the largest portion of a marketing budget. The assembly of a modest in-house department is an investment that easily stretches into six figures. It also creates an area of year-round overhead –including retirement benefits, health insurance, vacation pay, etc. –that becomes an immovable, fixed expense. Finding competent executives with the right expertise also takes time and money. Outsourcing will save you both.
Markets are constantly changing in today’s fast-paced world, and you don’t want to be the business left behind. Companies need the strategic and organizational mobility to shift gears at a moment’s notice, and outsourcing allows you to have an instantly prepared and specialized team available whenever a shift requires adapting your marketing strategy. It also enables your company to explore new approaches without a long-term commitment.
Industry Experience and Cross-Industry Experience
Performance Marketing has a staff that possesses the best of both worlds: Our staff has many years of experience in lighting & controls, but also has experience in a diverse list of clients and industries. Cross-industry experience allows Performance Marketing to develop a comprehensive strategy based on observation with other clients – BOTH Lighting and non-lighting.
We invite you to reach out to us for more information. We'd be more than happy to chat!