Marketing for light and energy control companies has changed dramatically during the last few years. Marketing techniques that used to work have become increasingly ineffective (and more expensive). Conventional marketing used to seem fairly simple and straightforward. Today’s marketing tools seem to have more moving parts than a Swiss watch. And as companies have tightened their belts, many of them no longer have the luxury of full-time marketing staff to tackle these new marketing tools.
Current marketing efforts can be extremely effective, but they have to be coordinated and managed. Your website content needs to be linked to the materials you have on Facebook. If you’re using Twitter, your tweets need to be connected back to your website. Someone has to coordinate the emails that are sent out to interested prospects. And someone needs to keep track of all the responses to see which efforts are working and which ones need to be replaced.
If you also have a business to run, your hands are more than full.
Successful marketing, however, is a “hands-on” proposition. There are a lot of initiatives to keep track of if you want to see results, including:
- marketing strategy
- creation of buyer personas
- updates to your website
- search engine optimization (SEO)
- email marketing
- lead generation and nurturing
- social media monitoring and more.
The good news is that your hands don’t have to be the ones holding the reins to all those activities.
Here’s some more good news: you’re probably sitting on one of the most powerful marketing tools imaginable: your own website. The bad news is that your competitors have that same tool available—and they’re only a click away from your customers.
So how can you make sure your potential customers find you first—instead of your competitor? If you already have your hands full running your company, you may want to look at outsourcing some—or all—of your marketing efforts. In addition to taking a load off of your hands, it also helps to ensure that all your efforts are coordinated and working together for maximum impact. If you’re interested in seeing what a turnkey marketing solution for your company might look like, you can request more information here.
Or, if you’d like to see how you currently stack up against your competitors, click here for a free assessment of your current website.
Managing the marketing of your lighting or energy control business is too important to ignore. If you’re not generating new leads, you’re not getting new sales. Even if your hands are full, you can’t afford to ignore the marketing efforts that will generate those leads. We’d love to be an extra set of hands for you!