Running a business is no job for the timid—or for people who can’t multi-task. If you run a business with a small staff, you know that better than most people. You’ve always got multiple balls in the air. You’ve got clients to meet, bills to pay and employees to oversee. Your hands are full—and busy.
Unfortunately, if you’re not bringing in new customers on a regular basis, you’ll soon have nothing but time on your hands. But just how are you supposed to do that in addition to everything else that’s going on? It’s tough enough for trained marketing people to do marketing well these days.
Marketing has changed dramatically during the past few years. Initiatives that used to work aren’t working anymore because people have changed the way that they do business. “Traditional” marketing can’t compete with “new” marketing. But if you’re busy running your business, you may not have time to learn—and get good at—the new marketing you need to generate leads and win customers.
The good news is that you don’t have to do it all by yourself. If you’re a business owner looking to grow revenue—without increasing staff or working yourself into an early grave—you might want to take a look at outsourcing your marketing efforts to somebody who does that for a living (and actually likes all this new marketing stuff).
You may feel a little uncomfortable “giving up control,” but the benefits can make it well worthwhile. At least that’s what professors Gail McGovern and John Quelch suggested in their March 1, 2005 Harvard Business Review article:
“Outsourcing marketing can lead to better quality and lower costs. The outsourcing of marketing activities is catching on; in fact, in a recent poll of marketing executives, 53 percent reported plans to outsource most of their marketing activities.”
In addition to getting better marketing results, outsourcing your marketing can free you up to focus on the thing you do well—running your business.
Just getting marketing activities “off your plate,” however, isn’t the real goal. It’s got to improve your marketing efforts. Unfortunately, a lot of businesses don’t even really know how well their marketing efforts are working. They may know that they need to be attracting customers online—but they don’t have the foggiest idea how many (if any) of their leads are coming in through their website. And they don’t know how they stack up against their competitors in this area, either.
If you’d like to see how you’re doing compared to your competition, I’d like to invite you to take advantage of a free website analysis. You can find out how you rate against your competitors; how to improve your ranking; and how to set up a website that can actually capture leads.
You can keep trying to juggle your marketing efforts along with all the other responsibilities you have. Or you can start by taking a look at where you really stand now. The ball is in your court!