new-media-marketingRemember when marketing meant a well-developed direct mail campaign, attending a few well-chosen trade shows, prospecting for new customers with cold calls and keeping in touch with your customers via personal sales calls. Those days are gone. Today's business executive has a myriad of products and services competing for her attention via the Internet. If you're not making the most of b2b online marketing, you're losing customers.

Fortunately, there are several easy ways to ramp up your b2b online marketing effort quickly and inexpensively. Below are just a few ideas:

1.  Create and maintain a blog. Every business needs a blog...a regularly updated blog. This gives you an instant way to share information with your existing and prospective customers. If you don't have time to write the blog yourself, you can hire a freelance writer to help you for a reasonable rate

2.  Embrace social media. The phenomenon that is Facebook has changed the way businesses market to consumers and to each other. What began as a way for college students to keep track of their friends has evolved into the greatest marketing tool in history. And, it's free.  There are more than 750 million active users on the site. Where else could you get this kind of exposure?

3. Make your website interactive. If your website does not give your prospects a way to interact - you may be missing out on converting them to customers. Call to Action buttons and custom tailored landing pages can raise the ROI on your website and help to pinpoint those prospects that are ready to buy.

4.  Learn about SEO. SEO--Search Engine Optimization--is the art and science of getting your Web site ranked in the first few pages of a Google search. Simply put - if you want to get found for specific key words - every page on your web site should be "optimized" to contain these words. If your clients search Google and find your competitors, you may need some fine tuning in this area.

5.  Create an email list. Give your Web site visitors the option to be on your mailing list. Do not underestimate the value of an email address in today's marketplace. Your email list is your sales funnel and it's vital to stay in touch on a regular basis.

6.  Write and publish online press releases. Another useful b2b online marketing approach is to write and publish press releases about your product or service. Did your company recently will an award?  Are you launching a new product? Let other businesses know by writing a press release and posting it on a site such as PR Newswire.

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