So many companies I work with spend hours upon hours trying to choose the perfect room drop gift for meeting participants. And although choosing the right gift amenity is crucial to room drop success - I believe that gift givers should spend just as much time on the presentation of the chosen item.
Gift wrapping and packaging is where the detail will show and the "perceived value" of the corporate gift will skyrocket by simply doing something different or special.
We recently assisted in a program held at the Terranea Resort in Palos Verdes, CA. If you don't know this location, it's a bit of paradise located right on the Southern California coastline. The decor is spanish, luxurious and drips in understated elegance.
The client was Cigna Health Insurance Co. and they were awarding their high achievers with the prestigious Gold Circle award.
Somehow a gift bag stuffed with tissue didn't seem adequate for this event....
I spent some time walking the grounds of the hotel to get a feel for the 5 star location and what the gifts would say to the recipients. I decided we were going to do some really elegant and customized presentations which would show the recipients how much they were valued.
First came the committee gift for those involved in planning the event. Each person was to receive an e-reader. The event was to be held at the resort in an oceanfront restaurant. We matched the gift wrapping to the spanish theme of the event and topped it off with a custom gold wax seal. See below!
Stay tuned for our next blog where we will highlight some more of the gift amenity items for this program!