Marketing success how do you know  if it%27s time to bring in a little helpWhen it comes to marketing your business, you may be faced with a bit of a dilemma: Should you do it yourself or should you outsource your marketing efforts to an agency? How do you know if it’s time to bring in the a little help?

Here are a few questions that can help you determine if you’d be better served by keeping things in house—or if you should enlist the services of a marketing specialist.

1. Are you good at marketing? We all have things we’re good at. And we all have things that we’re not so good at.  You may be great with numbers or with production, or with installation. But if you’re not really good with marketing strategy or execution, you’re probably not going to be satisfied with the end results. Do what you’re good at and bring in outside help for the areas where you need assistance.

2. Do you have the time to devote to marketing? Good marketing doesn’t happen on its own. It requires strategy, planning, and follow-up. If your hands are full with other responsibilities, you probably won’t have the time to devote to the kind of marketing efforts that will give you the results you want.

3. Are you getting another perspective? There’s no question that nobody knows the ins and outs of your business better than you do. But sometimes businesses get a little bit myopic. They only see what’s directly in front of them. What seems like a good marketing campaign to them may not actually be what appeals to their customers or prospects. An outside opinion can bring in a new perspective.

4. Can you afford a full-time marketing person? Sometimes a company will bring in a full-time employee to handle all marketing activities. With salaries and benefits, that can be expensive. Plus, a full-time employee gets paid whether he or she is producing results or not. An outside agency gets paid for specific functions and for performance. If they’re not working on your projects, they’re not getting paid.

5. Are your current marketing efforts paying off? Maybe you’re already engaged in marketing efforts. But “doing marketing” and getting results are two different things. And maybe you don’t even know if your efforts are paying off or not. That’s one indicator that you might benefit from some help. A good marketing agency will be able to show you exactly what they are doing, what you are spending, and what kind of results you’re getting.

If you’re good at marketing your company; if you have the time, and you’re getting the results you want, congratulations! You’re in great shape! But if you’re feeling buried by the extra burden of planning, managing, and measuring your marketing efforts, I invite you to take a look at some of the services a good marketing company can provide. We’d be delighted to help you dig out so that you can focus on what you do best—running your company!

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